Today, Amazon, which bought Whole Foods for a whopping $13.7 billion in June 2017, debuted a new loyalty program that offers exclusive discounts for Amazon Prime members. Last month, Whole Foods announced it would be sunsetting their rewards program and digital coupons and said they would unveil a new benefits program soon. Well, here it is. Starting today, Amazon Prime members will receive a 10 percent discount off of all sale items at Whole Foods and “weekly deep discounts” on best sellers. So if your favorite almond butter is running off the shelves, the hope with this new program is that you’ll get deal on it the next time it’s stocked.
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