Eddie Would Write

June 7, 2018

For a Successful Startup Strategy, Think Like Southwest Airlines

This article originally appeared in Inc. on November 5, 2017 Southwest Airlines is taking a big business leap entering a new market, my home state of […]
June 7, 2018

Nearly $70B of Gifts Will Be Returned After the Holidays. Here Are 3 Ways to Avoid That Risk

This article originally appeared in Inc. on November 8, 2017 Many businesses and startups get excited about holiday sales opportunities like black friday, cyber monday and […]
June 7, 2018

4 Tips for Maximizing Your Customer Review Feedback

This article originally appeared in Inc. on November 2, 2017 Startups often bring something superior to the market, be it a product or service that is […]
June 7, 2018

How to Turn Someone Else’s Idea Into a Billion-Dollar Opportunity

This article originally appeared in Inc. on October 30, 2017 You know a business has made it when it becomes an analogy by entrepreneurs to pitch […]
June 7, 2018

Why You Should Hire Your Superconsumers

This article originally appeared in Recruiter on October 27, 2017 When I was a senior partner at a consulting firm, hiring was a huge deal regardless […]
June 7, 2018

Use This Judo Strategy to Turn a Big Competitor’s Strength Into Its Weakness

This article originally appeared in Inc. on October 20, 2017 Startups are constantly searching for unique advantages to stay in front of competition and ensure long […]
June 7, 2018

You Can Raise Prices Without Making Customers Angry. Just Follow Netflix’s 3-Step Blueprint

This article originally appeared in Inc. on October 12, 2017 Pricing moves can be a scary thing to consider. But we know raising your prices can […]
June 7, 2018

Use the Fun-to-Chore Formula to Forecast the Future and Stay 3 Steps Ahead of the Competition

This article originally appeared in Inc. on October 6, 2017 Entrepreneurs by definition make living by taking risks and betting on the future. There’s a lot […]
June 7, 2018

Panera’s CEO Just Called Out McDonald’s CEO. Here Are 3 Reasons Why You Might Do The Same

This article originally appeared in Inc. on October 2, 2017 Authenticity matters in business today. It’s one of several advantages startups can have over big business, […]
June 7, 2018

The Grocery Industry Confronts a New Problem: Only 10% of Americans Love Cooking

This article originally appeared in Harvard Business Review on September 20, 2017 The supermarket and grocery business is likely to suffer strong headwinds in the future, […]
June 7, 2018

Don’t Hire Consultants to Help You Grow. Just Answer These 3 Questions Instead

This article originally appeared in Inc. on September 20, 2017 I meet lots of entrepreneurs through my book, articles, and keynote speeches at conferences. I’ve noticed […]
June 7, 2018

Adversity Is the Key to Success. Here Are 3 Amazing Stories to Prove It

This article originally appeared in Inc. on September 11, 2017 Being an entrepreneur is not a cake walk. You never know if it is the right […]
June 7, 2018

3 Easy Ways to Spot and Get An Opportunity Ahead of the Crowd

This article originally appeared in Inc. on September 1, 2017 In business, speed–being in the right place, at the right time, before anyone else–is a huge […]
June 7, 2018

3 Simple Ways to Engage in Continuing Education for Your Business (No Business Degree Necessary)

This article originally appeared in Inc. on August 24, 2017 Regardless if you have a MBA or high school degree, continuing education is a must for […]
June 7, 2018

Tesla’s ‘Camper Mode’ Proves 1 Thing: There’s Inspiration for Your Startup Everywhere

This article originally appeared in Inc. on August 14, 2017 Reviews for Tesla’s Model 3 are out, of which the vast majority are quite favorable which […]
June 7, 2018

Tesla Shows How Traditional Business Metrics Are Outdated

This article originally appeared in Harvard Business Review on August 8, 2017 Elon Musk is having a moment. Tesla just delivered its first Model 3, the […]
June 7, 2018

Do You Actually ‘Think Different’ Like Steve Jobs? 3 Essential Things to Consider When Launching Your Startup

This article originally appeared in Inc. on August 7, 2017 Every startup and innovation is based on the idea of bringing something new to the market. […]
June 7, 2018

Netflix Is Performing Incredibly Well–But the Numbers Show a Deeper Takeaway

This article originally appeared in Inc. on July 26, 2017 Wall Street waited with bated breath as Netflix released its recent quarterly earnings. Subscriber growth was […]
June 7, 2018

You’re Never Going to Be the Last Man Standing. Here’s How You Need to Understand Competition

This article originally appeared in Inc. on July 21, 2017 Most think of competition as a zero-sum game, where there is winning and misery as Bill […]
June 7, 2018

Even if You Don’t Have the Money, There Are Still 3 Ways to Drive Growth

This article originally appeared in Inc. on July 12, 2017 Cash flow is the lifeblood of every business. Under appreciating the importance of cash flow and […]
June 7, 2018

Elon Musk’s ‘I Love Floors’ Tweet Is a 3-Word Masterclass in Marketing

This article originally appeared in Inc. on June 30, 2017 I woke up early yesterday morning to the birth of yet another internet meme inspired by […]
June 7, 2018

How to Use the ’20/20/20 Rule’ to Know If Demand for Your Startup Will Last

This article originally appeared in Inc. on June 28, 2017 Startups are often reincarnated a few times before they hit their stride. Hitting the reset button […]
June 7, 2018

Stop Everything and Start Innovating: Apple’s Self-Driving Cars Is About to Create Demand for This Type of Product

This article originally appeared in Inc. on June 21, 2017 With summer comes swimming and splashing in water. Eventually someone climbs up to the diving board […]
June 7, 2018

Stuck in a Rut? Use the 80/20 to Give Yourself a Boost in Work and Life

This article originally appeared in Inc. on June 14, 2017 After I completed my first full day as an entrepreneur, I felt overwhelmed–and voices and warnings […]
June 7, 2018

3 Signs You’re Ready to Leave Your Job and Start Your Own Company

This article originally appeared in Inc. on June 8, 2017 Waimea Bay on the north shore of Oahu is most famous for the Quicksilver Eddie Aikau […]
May 29, 2018

Why Companies Should Measure “Share of Growth,” Not Just Market Share

This article originally appeared in Harvard Business Review on June 2, 2017 Accelerating growth is on every CEO’s agenda. Each year business leaders commit to an […]
May 29, 2018

Searching for New Ideas in the Curious Things Your Customers Do

This article originally appeared in Harvard Business Review on April 13, 2017 Twenty five years ago Steve Hughes, now the CEO of Sunrise Strategic Partners, was […]
May 29, 2018

Don’t Overlook the Small Brands You Already Own

This article originally appeared in Harvard Business Review on December 30, 2016 In our most recent Breakthrough Innovation Report, Taddy Hall and I cite that 49 […]
May 29, 2018

The Benefits of Hiring Your Best Customers

This article originally appeared in Harvard Business Review on December 20, 2016 I am a big proponent of superconsumer strategy: find, listen to, and engage with […]
May 29, 2018

The Best Way for Retailers to Turn Superconsumers into the Gift that Keeps on Giving

This article originally appeared in MarketWatch on December 15, 2016 The average American shopper will spend approximately $830 on gifts this holiday season, according to Gallup. […]
May 29, 2018

The Forecasting Sweet Spot Between Micro and Macro

This article originally appeared in Harvard Business Review on August 26, 2016 Forecasting is the third rail of business. Few companies are really good at it, […]
May 29, 2018

Why New Consumer Brands Must Scale Faster

This article originally appeared in Harvard Business Review on July 8, 2016 The cycle time from the small seed of an idea to successful scale has […]
May 29, 2018

Big Companies Should Collaborate with Startups

This article originally appeared in Harvard Business Review on February 26, 2016 Campbell, the food company best known for its soups, is investing $125 million in […]
May 29, 2018

The Billion-Dollar Opportunity in Single-Serve Food

This article originally appeared in Harvard Business Review on October 23, 2015 Imagine being able to buy one medallion of Kobe steak. Or perhaps two single […]
May 29, 2018

Store Brands Aren’t Just about Price

This article originally appeared in Harvard Business Review on April 15, 2015 More and more, I hear different twists of the same question from clients: Can […]