Why Amazon Go Is the Perfect Example of a Great Second Act

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This article originally appeared in Inc. on January 30, 2018

Amazon Go launched to much fanfare this month. Some have called it the store of the future. Some have said this was a big surprise and the biggest move since the Whole Foods acquisition.

While the move might be a surprise, the underlying strategies are tried and true–and, I think, significantly increase Amazon Go’s odds of its success. Specifically, it taps into three proven growth strategies: it’s ‘different’ (versus cheaper or better), it has a great demand tailwind, and it makes Amazon’s brand stronger.

Let’s talk about what those strategies mean–and how you can use them for your startup.

It’s different.


To read more of this article, please visit Inc. 


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