February 17th is Random Acts of Kindness Day. It’s tempting to think of this as a greeting card fabrication. But I know that generosity is actually a great growth strategy. As a growth strategist, my worldview is fundamentally about focus and making purposeful choices. Randomness would appear to be at odds with the very idea of strategy, which is about how to allocate scarce resources for a company to use wisely to hire great people and win great customers.
It turns out there is a lot of science that suggests random kindness pays many dividends for both your well-being and your work. Specifically, there are at least a few reasons why performing random acts of kindness may be one of the best things you can do for your startup.
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