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This article originally appeared in Progressive Grocer on May 11, 2018

Growing up in Hawaii, one realizes quickly that swimming in a pool is vastly different from swimming in the ocean. In a pool, a pretty good swimmer can go wherever they want and doesn’t worry about much except for the other swimmers getting in the way. In the ocean, however, a pretty good swimmer has little choice but to go where the ocean current wants and has many things to worry about.

Unfortunately, grocers — like all businesses — build their plans in controlled and contained pools, but must execute them in the wild, as it were. A few times per year, grocers plan shelf resets, new products, annual plans and long-range plans of a few years.

These plans are unrealistic and short-sighted.


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