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This article originally appeared in Inc. on June 8, 2017

Waimea Bay on the north shore of Oahu is most famous for the Quicksilver Eddie Aikau Big Wave Invitational, where the 28 best big wave surfers in the world face off to be crowned the champion. The second most famous part is a huge rock that folks love to climb and jump off of into the surf. It is lots of fun, as long as you solve for three things. First, you have to jump in the right season, ideally during the summer calm and not the winter surf swell. You also must jump at the right time with the wave to ensure it is deep enough. Lastly, you must jump with a healthy self-awareness. You can be paralyzed with panic or literally paralyzed by overconfidence copying the locals.

Cliff jumping is optional, but in real life we all must take a leap of faith at some point in our careers. For me, the big jump I’m taking is leaving my job as a partner in a growth strategy consulting firm, where I’ve been for 18 years, to become a solopreneur. I’m starting a solo think tank and advisory firm on growth strategy where I can more evenly split my time between writing, speaking and thinking about growth strategy, advising companies on how to grow, and spending more time with my family.

 

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