I grew up in Hawaii, where there’s a lot of surfing. Despite Hawaii’s abundance of beaches, there’s a ton of competition for waves. Most breaks, you see dozens of surfers in the lineup waiting to ride a wave, one at a time. It’s not equitable–usually, either the best surfers or the biggest and scariest surfers catch the most waves.
Business is no different. Here are three tips to help your startup get in on the fun:
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