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This article originally appeared in Inc. on September 1, 2017

In business, speed–being in the right place, at the right time, before anyone else–is a huge asset. Sometimes, that happens when you’re the most nimble. Other times, you can get there with better decision making. Either way, one of the biggest advantages you can have is foresight.

I grew up in Hawaii, where there’s a lot of surfing. Despite Hawaii’s abundance of beaches, there’s a ton of competition for waves. Most breaks, you see dozens of surfers in the lineup waiting to ride a wave, one at a time. It’s not equitable–usually, either the best surfers or the biggest and scariest surfers catch the most waves.

Business is no different. Here are three tips to help your startup get in on the fun:


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