Your Company’s ‘Season’s Greetings’ Cards Are a Waste of Money. Try These 3 Ideas Instead

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This article originally appeared in Inc. on December 23, 2017

I started my career in consulting about 20 years ago in my first job right out of college. I remember being excited about getting my first work computer, cell phone and business cards. I also remember being confused after being asked how many holiday cards I wanted to send to clients. I didn’t have any clients to send cards to, nor did I have much of anything to say.

Now after 20 years of receiving company holiday cards, it looks like no one else has much of anything to say either. These corporate holiday cards have three fundamental problems.


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